Most marketing leaders
talk strategy.
This one ships code.

Zajonc proved in 1968 that visibility creates preference. Simon showed attention is finite. Sharp demonstrated that mental availability drives market share. Binet proved brands with Share of Voice above Share of Market grow. These truths haven't changed in 50 years. They won't change in the next 50.

What changed is where visibility happens. It's no longer just Google. It's AI assistants, TikTok, Amazon, YouTube. And even when brands are visible, most ads fail to capture attention because they ignore the behavioral science that drives action. I built six products around these two pillars. Two commercialised at WPP Media. Four available to Catchlight premium subscribers.

Is AI recommending your brand? 32% of consumers now start product research with AI chatbots. This platform queries ChatGPT, Gemini, Perplexity and Claude across the full customer journey, scores technical AI readiness based on the Princeton GEO Study, and delivers a 100-point visibility score.

It started in a client meeting: "Are we visible where AI is sending people?" Nobody had a tool to check. So I built one. Within 6 months it was sold to 7 enterprise clients, had 20+ in the pipeline, and won a national innovation award. It's now WPP's primary tool for opening new client conversations.

wpp-ai-visibility-audit

WPP Internal

Where are people actually searching? Aggregates demand across Google, Amazon, TikTok, YouTube, Instagram, and Pinterest. For one client, it revealed 26% of category searches happened on platforms where they had zero presence.

Are you winning the visibility war? Les Binet methodology with AI category detection. Weights rankings by actual CTR and business relevance. Adopted by both SEO and SEA teams at WPP.

Decode why people search the way they do. Enter a product category and BSI classifies hundreds of search queries into 7 behavioral science dimensions — grounded in Cialdini, Kahneman, and Thaler. It then scans ChatGPT, Perplexity, and Gemini to reveal which brands AI actually recommends. The output: a 7-chapter behavioral intelligence report with actionable “do this” recommendations per chapter.

Visibility gets you in front of the customer. Attention is what happens next. Your ad has fractions of a second to trigger recognition and drive action. That's not a creative problem. It's a behavioral science problem. Ancora pulls real competitor ads from Google Ads Transparency Center and scores each one against 30+ research-backed principles from Cialdini, Kahneman, Ariely, Thaler, and Shotton.

Six dimensions scored: Social Proof, Urgency, Authority, Specificity, Loss Aversion, Reciprocity. For each missing principle, actionable recommendations grounded in the original research. The framework draws from 38 behavioral science books and powers the Catchlight newsletter.

Products prove I can build. These prove I can drive revenue.