Facebook vs Google Analytics. Don’t trust always only one source
Model attributions, what we know. Google Analytics cannot track two essential things: Cross-device conversions (GA doesn’t work better in most…
Hagakure and Smart Bidding on G-ads Part 1
Hagakure is the new fashion word in the Google Product Expert community. It is essentially a method used in Japan…
Hagakure and Smart Bidding on G-Ads Part II: Gorin Structure
In my previous article, I spoke about the new trend coming from Japan about how to structure our Google Ads accounts…